Glaser passed away Friday after suffering a stroke, his wife Shirley told the New York Times. Her husband also had renal failure. He was the son of Eugene and Eleanor (Bergman) Glaser, who were Hungarian immigrants. His father owned a dry-cleaning business and tailoring shop. His mother had been a homemaker.
The Bronx native had come up with the I Love NY logo after drawing it on the back of an envelope in red crayon while on a taxi cab ride. The logo was designed with black letters and relied on a red colored heart shape, instead of spelling out the word love, and was a precursor to the use of today's emoji symbols. The tourism campaign which has relied on the logo started in 1977 and remains in use today.
The logo itself became as well-recognized around the world as some of New York's landmarks, including the Empire State Building.
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